You've Got Questions.
We've Got Answers.

3D renderings are photorealistic digital visualizations of a property before it's built — or before it's staged and photographed. In real estate, they're used across the entire development and leasing lifecycle: pre-leasing apartments before construction completes, presenting to investors and lenders during the capital raise, submitting to planning and zoning boards, launching marketing campaigns before a single unit is finished, and selling condos off-plan. They allow buyers, tenants, and investors to experience a space that doesn't yet exist — and make confident decisions based on what they see.

Yes — significantly. Properties that launch pre-leasing campaigns with high-quality 3D renderings consistently reach stabilization faster than those that wait for photography of finished units. When prospective tenants can visualize the finishes, layouts, and lifestyle before move-in day, they're far more likely to sign a lease early. Studies across the multifamily industry show that developments using professional visualization tools in their pre-leasing campaigns reduce their average days-to-lease by 20–40% compared to those relying solely on floor plans or renderings of adjacent comparable properties. The ability to emotionally connect a prospect to a specific unit — before it exists — is one of the most powerful leasing tools available.

Yes, and the data is compelling. Multifamily properties that use photorealistic 3D renderings and virtual tours in their pre-leasing campaigns routinely achieve 30–60% occupancy before a single unit is delivered — compared to the industry average of 10–20% for developments that rely on floor plans alone. In competitive urban markets, top-performing lease-ups regularly hit 70–80% occupancy by opening day when backed by a strong visual marketing strategy. The key driver is prospect confidence: when a renter can walk through a 360° virtual tour of their future apartment and see exactly how the kitchen countertops, flooring, and natural light will look, the psychological barrier to signing early drops dramatically.

As early as possible — ideally at the design development or schematic design phase. The earlier you commission renderings, the more runway you have to use them. A rendering produced at schematic design can be used for investor presentations, lender submissions, planning board approvals, and early marketing — generating momentum and awareness months before your sales office opens. Many developers commission a first round of renderings during the capital raise, then update or expand them as the design is refined. Waiting until construction is nearly complete means leaving significant pre-leasing and pre-sales velocity on the table.

Investors and lenders make decisions based on conviction — and conviction comes from clarity. A polished set of photorealistic renderings communicates that a development team has thought through the design in detail, understands the market positioning, and is ready to execute. Aerial renderings show site context and massing. Interior renderings communicate the quality of finishes and the intended tenant experience. Exterior renderings bring the facade and street presence to life. Together, they transform a deck full of numbers into a story that investors can see themselves believing in. Deals that might take multiple pitch rounds with floor plans alone often close faster when backed by strong visuals.

Absolutely. Planning boards and city councils are made up of people — not all of whom can read architectural drawings. Photorealistic renderings and aerial views showing how a proposed development fits into its surrounding neighborhood context make it dramatically easier for board members, commissioners, and community stakeholders to understand and approve a project. Developers who present well-rendered visuals at public hearings often face less community resistance, fewer revision requests, and faster approval timelines than those who present technical drawings alone. A single set of well-crafted renderings can be the difference between a first-round approval and months of back-and-forth.

3D floor plans are overhead, isometric views of a unit or building layout — they show spatial relationships, room sizes, and flow in a way that's far more intuitive than a traditional 2D blueprint. They're ideal for listing pages, marketing brochures, and helping prospects understand how a unit is laid out before visiting. Architectural renderings are photorealistic images from eye-level or elevated camera positions — they show what a space actually looks and feels like, with realistic lighting, materials, furniture, and atmosphere. Both serve distinct purposes and work best together: floor plans communicate the logic of a space, renderings communicate the emotion of it.

Yes — and they're especially powerful in this context. For furnished apartments, corporate housing, and short-term rentals, prospective tenants are making decisions without physically visiting the unit. A set of photorealistic interior renderings that accurately represents the furniture, finishes, and layout gives remote prospects the confidence to book or sign without hesitation. For operators launching a new building or a new furnished product line, renderings eliminate the chicken-and-egg problem of needing photography before the units are ready.

A 360° virtual tour is an interactive, panoramic rendering that lets a viewer look in any direction from a fixed point — like standing in the middle of a room and turning around. Unlike static images, which show a single curated angle, a virtual tour gives the prospect a sense of full spatial awareness and scale. They can embed directly on your website, are shareable via link, and work on both desktop and mobile without an app. For multifamily pre-leasing, virtual tours of model units and amenity spaces consistently outperform static images in time-on-page, lead conversion rates, and qualified inquiry quality — because the prospects who schedule a tour after experiencing a 360° walk-through already know they want the unit.

An animated fly-through tells the story of a property in motion — taking the viewer from the street, through the lobby, across the amenity deck, and into a model unit in a single, cinematic sequence. For social media, a well-produced fly-through stops the scroll and generates significantly higher engagement than static images. For sales launches and investor events, they create an emotional arc that no set of still images can match. For large mixed-use or master-planned developments, they're often the most effective way to communicate how multiple buildings, retail, and public spaces relate to each other. Fly-throughs produced before construction allow developers to build anticipation and brand awareness in the market months or years ahead of delivery.

Fill out our quote request form at floortype.com/quote. Tell us about your project, the types of renderings you need, and upload any reference materials you have. We'll review everything and send you a detailed quote within 24 hours.

Floor plans are fixed pricing at $150 per floor. Place your order at floortype.com/order, upload your architectural drawings, and we'll get started within 48 hours of receiving your materials.

For floor plans, we need your architectural drawings (PDF, DWG, or image format). For renderings, the more reference material the better — floor plans, elevations, FF&E specs, material boards, and inspiration imagery all help us deliver more accurate results. Don't worry if your set isn't complete; we can work with what you have and gather the rest during scoping.

No. We work with projects at all stages of design, from early concept through construction documents. Submit what you have and we'll let you know what else we might need during scoping.

Rendering pricing depends on the type of views (interior, exterior, aerial, 360° virtual tour), the number of images, and the complexity of the project. Our estimator on the quote form gives you a ballpark range, and we'll send a firm price within 24 hours of your submission.

For floor plans, payment is collected at checkout before production begins. For custom rendering projects, payment terms are outlined in your quote. No payment is ever required before you've approved a quote.

Yes. Net 30 invoicing is available for qualified clients and studios. Contact us to discuss account terms.

Floor plans are delivered within 48 hours of receiving complete reference materials. Custom rendering projects follow a standard 4–8 week production window, depending on scope and complexity. Expedited timelines are available at an additional fee.

All projects include 2 full rounds of revisions plus a final round. Each draft is delivered through your client portal via ReviewStudio, where you can leave annotated comments directly on the images. Additional revision rounds can be added for a fee.

Drafts are shared through ReviewStudio — a professional annotation platform that lets you pin comments directly on the rendering. When you're done reviewing, you confirm completion in your client portal, which notifies our team to begin revisions.

Yes — camera placement, framing, and composition are all part of the revision process. For fly-through animations, there's a dedicated camera path review round before final rendering begins.

Still renderings are delivered as high-resolution PNG or JPG files suitable for both print and web use. 360° virtual tours are delivered as hosted web embed links. Fly-through animations are delivered as MP4 video files. Specific formats and resolutions are confirmed during scoping based on your intended use.

Yes. All deliverables are 100% license-free. Once delivered, you own full rights to use the images for any purpose — marketing, sales, social media, print, web, or otherwise — with no royalties or attribution required.

All final files are available to download at any time through your Floortype client portal at floortype.com/portal. Files remain accessible after project completion.

Yes. We work with architects, developers, and real estate professionals globally. All communication and file sharing is handled remotely through our client portal.

Absolutely. Your client portal is designed to manage multiple active projects simultaneously. If you have a large volume of work, contact us to discuss dedicated account management and volume pricing.

We work across multifamily residential, mixed-use, single-family, commercial, hospitality, and retail projects. If it has an architectural drawing, we can render it.

We're happy to help. Send us a message and we'll get back to you within one business day.